Abusing a Sales Tactic for Motivation

WARNING: Today’s Mindset Monday post is short, but valuable.

Most of the time, we attribute salesmanship to conning and mistrust. It’s not hard to see why. The world is full of assholes behind on their quotas, psychologically messing with you and abusing your brain’s faults. A few examples: making you feel stupid not to buy something using a classic logical fallacy that we fall for almost every time.

“Would you like to have a beautifully clean home without lifting a finger? Or do you want a messy home that requires too much work to clean?”

Heck yeah you want a beautiful home without any work.  Yes, this salesman is committing the logical fallacy of a False Dilemma, pretending only 2 options exist. You may rationally understand this, but your brain emotionally does not. Instead, it imagines how clean the house is, and how much better it is in comparison to the dirty, smelly, junked out messy home.

After all, what can you say to that? “No, I don’t want a beautifully clean home without lifting a finger”?

Now here’s the fun part. You can utilize this same emotionally-based tactic to instantly renew your training. This mindhack was found on Reddit, and goes like this:

Replace the phrase “go to the gym” or “workout” with “get stronger” or “burn fat.” For example: “Should I get stronger today?”

Makes things easier, doesn’t it?

Roam strong.


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By Aaron Roam

Aaron Roam is a fitness advocate from Berkeley, California.

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